Did you know?
In the brain itself, there are hundreds of millions of neurons devoted to visual processing. Each of the two optic nerves, which carry signals from the retina to the brain, consists of a million fibers, compared to the auditory nerve carrying a mere 30,000.
This amazing discovery has served as a secret tip in boosting the pages of top influencers, as it is no more news that images are a vital part of your content reaching the maximum amount.
While there might be thousands of insights on how to strategically design your social media page, we will be focusing on five mind-blowing tips that would change the visuals of your page.
1. Color Palettes
The principles of color theory are a great place to start and can be used to create a sense of harmony within your images. Color is one of the most important and complex aspects of any social media design. It helps set the mood, create an atmosphere, convey emotions, and evoke strong individual experience. Colors have a way of conveying personality, which enables people to relate easier to your story or brand and in turn reflects positively back on your business. It is advisable to use eye-catching colors that come off as fun, yet insightful.
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2. Balance of Images
Now balance, is a really tricky one to understand but once you get a hang of it, it is well worth the effort. To put this into perspective, let’s use a balance scale:
If you were to place the image on a balance scale, would it tip to one side?
You always have to imagine that each element of your design has a weight behind it. If you’re creating an image of your own, in order to balance the weight in your image, play around with different things such as size of items, lightness and darkness of item, texture and orientation of the object.
3. Research/ Strategy
Social media is necessary for businesses, but that doesn’t mean every social media platform is necessary for every business. For example, say you have interest in fashion for your brand, connecting with a page that deals with home decor is totally unrelated to your topic of interest. Research your many options for social media platforms, and decide on a few based on what is popular within your industry and with your audience. Consistent research would lead you to social media apps with niche audiences that might be perfect for your brand.
This would help you build a strategy that will allow you to focus on the kind of content to create and eventually how that content should be designed. Some examples of content you can create will be set by the platform (Instagram favors imagery and video, Twitter favors short messages and clips). Spend some time reviewing user activity, paying close attention to your competitors, to get an idea of how to best use each channel.
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4. Content Type
50% of your page visibility and engagement depends on the type of content your posting. This also affects the kind of audience you would have on your page. Relating your content to practical everyday situations, enables your audience to get a feel of what you’re communicating through your content. Also, understanding the techniques that work on each posting platform helps the visibility of your content. For example, Facebook has its famous carousel ad type of display. The carousel allows brands to show multiple images in a slideshow type of display. Those slides are eventually linked with certain pages or part of the website, ultimately gaining up to 10 times more traffic.
5 Branding and style
Integrating branding is one more simple tip. Visuals are often shared over social media networks. Make sure people are able to identify your company with branding you add to each image. Some designers believe that sticking to the same style is not beneficial for their portfolio. It is important to try different techniques and approaches in order to grow professionally. This is applicable to the design of social media visuals. Diversify your style to surprise your followers with original design solutions and they will never be tired of your company’s content. Your branding shouldn’t distract attention from the message you want to deliver, but it should be easy-to-find once someone starts looking for it.
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